(Português) Palestrante – João Paulo Cavalcanti

João Paulo Cavalcanti is an ad man who has always had a keen eye for what’s new around the world. The agency he has founded with his partners, BOX1824, is one of the main companies in market research and consumer behavior trends in Latin America. BOX uses new techniques to detect what people think and desire, especially in the emerging markets of BRIC – Brazil, Russia, India and China. Scattered around the planet, its researchers work in the field to find what’s new and tell it to their clients, which include Nike, Pepsi, Nokia and Itaú. In 2006, João Paulo and his partners founded LiveAD, a media innovation company. Last year, LiveAD won a CannesLion for the collaborative project Mil Casmurros, in which participants recorded themselves reading excerpts of Machado de Assis’ book and uploaded them to the Internet.

Um comentário to “(Português) Palestrante – João Paulo Cavalcanti”

1. Flávia Burgos says:

   %A %B %e%q, %Y at %I:%M %p

   Bom dia , somos da Agencia Tudo, e precisamos o contato do palestrante Joao Paulo Cavalcanti, com urgência.
   No agurado.